Certification(s): MBA, Boston College
Frank Hwang is the CMO at Senné, where he leads marketing, brand, and growth strategy. Since joining, he’s helped scale the business across multiple states and service lines—building the systems, stories, and rhythms that make growth sustainable and intentional.
He’s spent his career working across brand strategy, consumer and B2B marketing, consulting, and high-growth companies. What he’s best at is connecting the dots—between business and product, data and people, discipline and culture. Whether it’s a complex organization or a fast-moving startup, he brings clarity and momentum while making sure teams don’t lose what makes them special in the process.
Before Senné, Frank worked with innovative brands in consumer, fashion, and lifestyle—often during pivotal moments of change. He cares deeply about building culture, developing people, and creating systems where creativity, rigor, and humanity can all thrive together.
A New Englander at heart, Frank is a global citizen with deep local roots. Outside of work, you’ll find him exploring the mountains and ocean with his family and dogs.